Likely the largest collection I photographed in Mercedes-Benz Fall 2011 Fashion week, G-star Raw, a denim oriented fashion label started in 1989 and today with almost 200 stores across the globe, operates under the philosophy “Just the product”.

Combining everything from using 3-D thinking in the construction design to their push towards organic cotton, G-star Raw continues to push boundaries by challenging their designers to investigate new materials, styles and cuts.

Thanks to my sponsors for being a part of making this trip possible through your generous support.

Sponsors Credit: PSGIVE – – Precision Camera – Cotton Carrier