Mercedes-Benz New York Fashion Week 2011 BCBGMAXAZRIA Fall 2011
BCBGMAXAZRIA was founded in 1989 by Designer, Chairman and Chief Executive Officer Max Azria. In 1991 Azria’s wife and muse, Lubov, joined BCBGMAXAZRIA as Creative Director. Named for the French phrase “bon chic, bon genre,” a Parisian slang meaning “good style, good attitude,” the brand embodies a true combination of European sophistication and American spirit.